Experience

OUTFIT (freelance)
New York, NY
Principle Creative Director – Art Director & Copywriter, Designer, Photographer, Consultant | 2020 – Present
Work ranges but not limited to: Print, Outdoor, Web, Corporate Identity, Photography, Consulting
Worked for various clients including: National Sculpture Society, Art2Heart SoHo, OSWJ, W. Ming Art
Self-Initiated and produced a PSA Design project to help spread positive reinforcements during the first year of the Coronavirus Pandemic in NYC. The work was selected and exclusively licenced by LEVI’S® to be used for their Capsule Collection in South Asia, Africa and Middle East markets, with portion of proceeds going towards education and safety in communities most affected by the Pandemic. Later, expanded the project into a street art initiative to comfort New Yorkers with positive mural paintings. The project was highlighted in Artnet article, and is also being developed into a self-produced short documentary film.

Bayard Advertising
New York, NY
Art Director | 2009 – 2020
DISH, Greyhound, St. Jude Hospital, Pfizer, Wellpath, CRST, Swift Trucking, Ryder, HCA, Civista,
Cancer Treatment Centers of America, Freeport-McMoRan, FutureCare, FirstGroup, among many others
Work ranged but was not limited to Print, Outdoor, Web, Corporate Identity, Collateral
Performed various tasks and stages of the creative process from concept to production under very tight deadlines.
Helped manage and nurture junior creative department members.

Bushwick Film Festival
Brooklyn, NY
Creative Director | 2016-2017 • Design Consultant | 2014 - 2016
Worked directly with the Founder and CEO. Generated concepts and design executions on tight and shifting deadlines. Developed sophisticated and consistent brand style, resulting in increased awareness of the festival among the community members and sponsors. Secured new supporters and generated leads through active personal networking and relationship building. “Helped elevate the brand,” in Founder's own assertion.

OUTFIT (freelance)
New York, NY
Principle Art Director, Copywriter | 2007 – 2009
Work ranged but was not limited to Print, Outdoor, Ambient, Web, Corporate Identity.
Worked for various clients including: Time Inc, Results Advertising, Berkshire Designers Limited.

TracyLocke
Greenwich, CT & Soho, NYC
Art Director | 2006 – 07
InBev, Hershey's, Hershey's Ice Breakers, New Business
Assignments included Advertising, Customer Marketing, Corporate Identity.
Developed concepts that led to New Business wins. Sought extra opportunities to expand Agency's creative competitiveness.

DDB
Dallas, TX
Art Director | 2004 – 06
Omni Hotels, Mcllhenny Co. Tabasco, Texas Lottery, Ingersoll-Rand/Schlage, New Business
Worked on 360° assignments ranging from Traditional, Web and the Ambient Media.
Wrote and executed concepts that led to New Business wins. Helped broaden Agency's Creative Portfolio.
Work was annually recognized by the Advertising Industry Awards.

FCBi
New York, NY
Freelance Jr. Art Director | 2003 – 04
USPS - USA Philatelic Catalog, JPMorgan Chase, Samsung, New Business
Was directly involved in the creation of Print Advertising, Direct Mail, and the Pitches for retention of Client Accounts.

Education

Columbia Business School Executive Education
New York, NY
Digital Marketing Course. Certificate of Completion – 2021

School of Visual Arts
New York, NY
BFA Advertising Top 10% | 1999 – 2003
• Bob Giraldi's Honors Class

Core Software + Skills

Adobe CC: InDesign, Photoshop, Illustrator.
Conceptual Vigor, Copywriting, Art Direction, Design, Creative Direction, Photography, Retouching
Foreign Language Proficiency: Russian

Awards

ADDYs, Art Directors Club of New York, Graphis, The One Club Award, The New York Festivals